Goldwell Elumen Play Semi-Permanent Hair Color Vivid Red DEEP CLEANSE and contains 25% more active

and contains 25% more active ingredients than the original Diamax

It rinses clean and leaves nothing behind but shiny

elasticity

brushable hold that won't yellow or darken hair

Follow with a moisturizer if desired

Goldwell Elumen Play Semi-Permanent Hair Color Vivid Red DEEP CLEANSE and contains 25% more activeGoldwell Elumen Play Vivid Red is a semi permanent hair color with direct dyes for low commitment shades that fade on tone. Goldwell Elumen Play Vivid Red is a semi permanent color for anyone who wants low commitment shades they can change easily to follow trends. Its specially selected direct dyes sit on both the outer and inner levels of the cuticle for extraordinary intensity, giving color shine, brilliance, and a healthy looking Glow Effect.